5 Customer Support Mistakes Costing Businesses Sales in Iraq

5 Customer Support Mistakes That Are Costing Your Business Sales

In Iraq’s fast-changing business landscape, customer expectations are rising faster than most companies can keep up with. Whether you operate in e-commerce, telecom, logistics, banking, education, or retail, one truth defines every customer interaction: Iraqis expect fast, clear, and respectful support — and they will quickly switch to a competitor if they don’t receive it. […]

Why Language & Culture Matter in Customer Support in the Middle East 

Why Language & Culture Matter in Customer Support in the Middle East

In the Middle East’s rapidly evolving digital economy, customer expectations are rising faster than many businesses can adapt. Whether you operate in Iraq, the Gulf, or the wider MENA region, one reality defines customer experience today: people expect fast, clear, respectful communication that reflects their language and culture.  From WhatsApp to call centers to live chats, customers don’t just want answers they […]